A grand opening is just one way to market your new business. It should be part of a larger marketing strategy to reach your ideal future customer. But it’s an especially useful tool in achieving specific goals as you launch. For example, an in-person event at a retail store can provide connections to other business owners, the local business association, and local residents. And a timed launch day promotion can urge followers to become your first customers. However you decide to celebrate your grand opening—virtually or in person—there are many benefits to doing so. If you are hosting an in-person grand opening event, introduce yourself and your brand, tell your brand story, and thank your guests for their support. This is a great way to build trust and brand affinity with your potential customers. To attract people to your grand opening, you may want to spend a few weeks or months ahead of the event building your social audience or email list. Then, consider what incentives might interest that audience. Giveaways, promo codes, food and drink (at an in-person event), or gifts with purchase can all attract people to your grand opening.